From Startups to Scaleups

You raised the money. Now it’s time to build the machine.

Seed funding is validation — but it's also the starting line for a whole new set of challenges. Suddenly, you're expected to deliver real traction, build a scalable team, and move from founder-led chaos to structured growth. We help you navigate that transition with confidence.

For early-stage and growth-stage startups, a strong B2B marketing strategy isn't just about generating leads — it's about building trust, telling your story to the right people, and laying the groundwork for scalable growth. We help you create a strategy that not only looks good on paper, but actually converts.

What This Service Covers:

Go-to-Market (GTM) Planning

We co-develop your B2B GTM strategy from the ground up — tailored to your product, customer segments, and budget. Whether you’re launching for the first time or pivoting your messaging, we help you define your ICP (ideal customer profile), position your offer, and align your messaging across all channels.

Lead Generation & Demand Capture

We design and implement outbound and inbound strategies to drive qualified traffic to your funnel:

• Outbound sales workflows (LinkedIn/email cadences, SDR scripts)

• Thought leadership and founder-led content

• SEO strategy and performance landing pages

• Partnerships and ecosystem entry points

Sales & Marketing Alignment

B2B startups often struggle with the disconnect between marketing activities and real sales results. We bridge that gap by aligning messaging, tools, and goals between your GTM team and your sales pipeline — even if you don’t have a full sales team yet.

Content Strategy for Authority

In B2B, trust is everything. We help you create founder-driven content that positions you as a thought leader in your space — from whitepapers and pitch decks to podcast interviews and case studies.

Analytics & Optimization

We build light, founder-friendly dashboards that track what matters — MQLs, CAC, LTV, funnel velocity — so you can focus on what’s working and cut what’s not.

Why Work With Me?

I’ve sold immersive tech to some of the most sophisticated buyers in fashion, retail, and tech. I understand what it takes to:

• Get a cold enterprise buyer to say “yes”

• Turn technical features into business value

• Build marketing strategies with limited early-stage resources

Whether you’re an AI startup, SaaS product, or 3D content platform, I’ll help you craft a marketing engine that is founder-led, sales-ready, and built for scale.

Who This Is For:

Seed to Series B startups
Founders who want to lead marketing until they hire a team
Companies with technical products struggling to explain their value
Startups selling to fashion, retail, manufacturing, or digital enterprise clients

You built it. You’re exiting. Now what?
Exits are rarely just financial transactions — they’re identity shifts. Whether you're preparing to sell your company, in the middle of a negotiation, or already post-liquidity and wondering what’s next, we guide founders through this critical, often emotional transition.

Preparing for an Exit

Exiting well doesn’t start with bankers — it starts with mindset, structure, and alignment. We help you prepare operationally, strategically, and psychologically for a smooth and intentional exit.

• Making the company acquirable (clean ops, clean cap table, clean IP)

• Founder readiness and role transitions

• Preparing your narrative and pitch for M&A

• Supporting conversations with investors and acquirers

• Exit scenario modeling (cash, earn-outs, retention)

Navigating the Deal

You don’t need a hundred advisors. You need a few experienced ones who have been there. We support you during the deal process in coordination with your legal and financial teams.

• Interpreting term sheets and buyer expectations

• Thinking through earn-outs, golden handcuffs, and founder alignment

• Managing team communications pre- and post-exit

• Investor and board negotiation prep

Post-Exit Wealth Strategy

You have liquidity now — but what’s your strategy? We help you shift from “how do I make money?” to “what do I want my money to do?”

• Creating a personal financial architecture (with your wealth advisor)

• Early-stage investing, LP opportunities, and venture access

• Time and energy management post-exit

• Identity, purpose, and planning your next chapter

Why Work With Me?

I’ve built and sold. I know the emotional weight of walking away from something you gave everything to. I know how lonely it can be to have money but lose your rhythm. I also know how powerful it is to make space for your next adventure — with intentionality, structure, and alignment.

This is about more than closing a deal.
It’s about evolving as a person, a leader, and a steward of your own time and wealth.